Fitz N3.4. IC Planning. Resources and responsibilities

Table 3.3 SMART objectives template

Specific: It says specifically what we need to achieve – a level of understanding that will equip leaders to run sessions.

Measureable: We can measure both how equipped the leaders feel and whether the roll-out sessions happen. Perhaps we can ask them how comfortable they feel explaining the new strategy?

Agreed: It is implicit here that the executive team want this to happen, but perhaps we need a formal sign off of this as an objective?

Realistic: We can deliver a conference and roll-out packs, but can we guarantee that leaders will conduct the roll-out sessions? Is there something else we need to worry about to make sure it happens?

Time-bound: The roll-out sessions are to be conducted before year end.


Source: Internal Communications: A Manual for Practicioners (2014) by Liam FitzPatrick, Klavs Valskov